Funnels & CROPaid AdvertisingWebsites
24.7x ROASEvents & education
Mauro & Chiara Live
Ticket sales covered the ad budget three times over. The offers sold to ticket buyers brought it to 24.7x.
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Funnels & CRO
Funnels that turn clicks into customers.
Landing pages, lead magnets, booking and checkout flows, designed around one action and tested until the numbers move.
What we do
Everything included, nothing wasted.
- Landing pages built for one offer
- Forms, booking and follow-up that work together
- A/B tests on headlines, offers and pages
The goal
More leads from the same traffic
Landing pages
Fast pages with one message and one call to action, matched to the ad that sent the click.
Lead funnels
Opt-in, thank-you and follow-up steps that qualify leads before they reach you.
Webinar & event funnels
Registration, reminders and replay pages that fill the seats.
Conversion audits
We find where visitors drop off and why, then fix the biggest leak first.
A/B testing
Real tests on real traffic, with a winner you can trust.
Copywriting
Words that sell, in the language your customers use.
We work withCustom (React)WebflowWordPressShopifyCalendlyMake
How it works
Four steps, no surprises.
- 01
Map
Who is the customer, what is the offer, what is the one action. Then the funnel on one page.
- 02
Build
Design, copy, forms, tracking and the thank-you page, all in one go.
- 03
Launch
Traffic on, numbers live. We watch every step of the funnel.
- 04
Improve
Test, learn, repeat. Small wins add up to a funnel that prints leads.
Work
Funnels & CRO, in the real world.
Funnels & CROPaid Advertising
12.3x ROASSales training
Venditori Qualificati
One free live evening for a remote sales school, and 12.3x back on every euro spent in ads.
Funnels & CROPaid AdvertisingCRM & Automation
5.7x ROASFinancial advisory
Mauro Schileo
A free webinar on the new budget law, run on WebinarJam with Meta Ads and CRM follow-up. 5.7x return on ad spend.
Funnels & CROPaid Advertising
7.2x ROASFinance education for freelancers
Dottor Forfettario
The funnel and Meta Ads for the launch of a free webinar for Italian flat-tax freelancers. 598 sign-ups at €2.08 each and a 7.2x return on ad spend.
FAQ
Good questions.
If you sell one thing to one kind of customer from ads, a funnel will beat a website. If people find you on Google and compare you, you need both. We help you decide on the call.
Yes. Many projects start with a conversion audit of what you already have, and the fixes come before any rebuild.
Landing page, form or booking, thank-you page, confirmation emails or texts, and the tracking that ties it all to your ads.
Guides
Funnels & CRO, explained.
Funnels & CROSep 25, 2026 · 10 min read
Landing page vs website: the difference, and which one your business needs
They look alike but do different jobs. A side-by-side comparison, real conversion data, and a simple guide by business type.
Funnels & CROApr 16, 2026 · 7 min read
TOFU, MOFU, BOFU: does the marketing funnel still work in 2026?
Buyers no longer move neatly from awareness to purchase. What still holds about top, middle and bottom of funnel, what changed with AI search and algorithm-driven ads, and how to plan content for each stage.
Funnels & CROFeb 5, 2026 · 7 min read
Heatmap and session recording tools: how to use Microsoft Clarity and Hotjar to fix your website
Analytics tells you that visitors leave. Heatmaps and session recordings show you why. A practical guide to Microsoft Clarity, Hotjar (now Contentsquare) and a simple routine to turn what you see into fixes that win more leads.
Free proposal
Let’s build your growth machine.
Tell us where you want to grow. Within one business day you get a call with a real plan and a clear price. Whether you hire us or not.
- Reply within one business day
- A 30-minute call, no pressure
- One flat price, agreed before we start
Prefer email? info@optiflowcompany.com