Case study · Financial advisory

Mauro Schileo

A free webinar on the new budget law, run on WebinarJam with Meta Ads and CRM follow-up. 5.7x return on ad spend.

return on ad spend (ROAS) on the webinar launch: 5.7x; return on ad spend (ROAS) on the webinar launch

Services: Funnels & CRO, Paid Advertising, CRM & Automation
Industry: Financial advisory
Platforms: Meta Ads, WebinarJam, CRM, Email automation, GA4
Year: 2026

The challenge

Every year the Italian budget law changes something for families and savers, and almost nobody reads it. Mauro Schileo, a financial advisor, saw the opening: explain it live, for free. The catch is that free webinars are easy to fill and hard to make pay. People register, forget, and the few who show up leave when it ends.

Our approach

We built the launch as a system, not a page. A landing page with one promise: what the new law means for your money. Meta Ads to fill the seats. WebinarJam for the live session. The part most launches skip happens in the CRM. Every registrant is tagged, reminded and followed up. Attendees move through a pipeline that ends with a call with Mauro.

Webinar landing page
WebinarJam setup
Meta Ads
CRM pipeline and automations
Email and reminder sequences
Tracking

What made the difference

The webinar is the middle of the funnel, not the end.

Registrations are a vanity number. The money came from the reminders before the session and the follow-up after it, run by the CRM, every single time.

What we did

How we did it.

1
One promise, one page
What the law means for your money, three takeaways, the date and a short form. The seats were limited for real, so the page said so.
2
Fill the room
Meta campaigns aimed at savers and families, optimized for registrations, not clicks.
3
Get people to show up
WebinarJam for the live session, plus email reminders before it starts, because a registrant who does not attend is worth nothing.
4
Follow up like a salesperson
The CRM tags each person by what they did and moves attendees toward a consultation. That is where the 5.7x came from.

The work