Case study · Sales training

Venditori Qualificati

One free live evening for a remote sales school, and 12.3x back on every euro spent in ads.

return on ad spend (ROAS) on the one-night launch: every €1 in ads brought back about €12.30 in sales: 12.3x; return on ad spend (ROAS) on the one-night launch: every €1 in ads brought back about €12.30 in sales

Services: Funnels & CRO, Paid Advertising
Industry: Sales training
Platforms: Meta Ads, Landing page, Email and reminders, GA4
Year: 2026

Venditori Qualificati website by Optiflow

The challenge

Venditori Qualificati is a remote sales school from Rimini, run by Yari and Daniele. They wanted to recruit and train setters and closers with one live evening, Il Paradiso della Vendita, on September 29 at 9 pm. One date means one shot. No second weekend to fix the ads, no time to warm up an audience slowly.

Our approach

We built the launch around a single evening. A registration page that says who it is for and who it is not for, what you will learn and how commissions work, with the date in the top bar from the first second. Meta Ads drive registrations up to the day. Reminders get people in the room at 9 pm. On the night, the offer is made live.

Event landing page
Registration funnel
Meta Ads
Reminder sequence
Tracking

What made the difference

A one-night launch lives or dies on attendance.

Registrations are easy. What paid was getting people to show up at 9 pm on a Tuesday, and making sure the right people were in the room.

What we did

How we did it.

1
Say who it is not for
The page filters out the wrong people up front, so the room is full of setters, closers and people who want to sell.
2
One date everywhere
September 29, 9 pm. In the top bar, in the ads, in every reminder. Nobody can miss it.
3
Fill the room fast
Meta campaigns aimed at people interested in sales and remote work, optimized for registrations.
4
Get them live
Reminders before the start, because the offer is made in the room. One evening, 12.3x ROAS.

The work