Case study · E-commerce & fashion

Modì Boutique

An online store and Meta Ads for a multi-brand women’s fashion boutique. 4.2x return on ad spend.

return on ad spend (ROAS): every €1 in ads brought back about €4.20 in sales: 4.2x; return on ad spend (ROAS): every €1 in ads brought back about €4.20 in sales

Services: E-commerce, Paid Advertising
Industry: E-commerce & fashion
Platforms: E-commerce, Meta Ads, Meta Pixel + Conversions API
Year: 2025

The challenge

Modì Boutique sold women’s fashion from brands like Elisabetta Franchi, Max Mara Leisure, Marella and Twinset. The same pieces are on sale in many other shops, online and off. A shopper who likes a Twinset bag can buy it in a dozen places, often from bigger sites. So the question was never whether people want the product. It was why they should buy it here.

Our approach

We built the store and ran the ads as one machine. The store follows how women shop for fashion: new arrivals, clothing, bags, shoes and accessories, shopping by brand, a sale section and an outlet. The ads sell the boutique, not just the label: the season’s looks, styled pieces and new arrivals, then retargeting for everyone who looked at a product and left. Purchases are tracked, so Meta learns who actually buys.

E-commerce store
Shop by brand, sale and outlet
Meta Ads
Retargeting
Purchase tracking with Pixel and Conversions API

What made the difference

When everyone sells the same brands, sell the boutique.

Shoppers can find the same piece in many stores. What they cannot find elsewhere is the curation, the styling and a shop that feels personal. That is what the ads sold.

What we did

How we did it.

1
A store that shops like a boutique
New arrivals first, then clothing, bags, shoes and accessories, plus shopping by brand. A sale section and an outlet for the price hunters.
2
Track every order
Purchase tracking with Pixel and Conversions API, so the ads optimize for orders, not visits.
3
Sell the season
Campaigns built around each new collection and the looks of the season, with the brands people search for.
4
Bring them back
Retargeting for shoppers who viewed a product and left, and budget moved every week to what sells. 4.2x ROAS.

The work