Case study · E-commerce & fashion
Sophia Abbigliamento
An online store and Meta Ads for curvy women’s fashion up to size 60. 5x return on ad spend.
- return on ad spend (ROAS) on Meta Ads: every €1 in ads brought back about €5 in sales
- 5x
- return on ad spend (ROAS) on Meta Ads: every €1 in ads brought back about €5 in sales
- Services
- E-commerce, Paid Advertising
- Industry
- E-commerce & fashion
- Platforms
- E-commerce, Meta Ads, Meta Pixel + Conversions API
- Year
- 2024
The challenge
Sophia Abbigliamento dresses curvy women, with sizes up to 60. Its customers have spent years in shops where nothing fits, and they are tired of it. They do not want to be sold to. They want to find a coat in their size without a fight, and to trust that what arrives will fit.
Our approach
We built the store and the ads around one promise: your size is here. The store is organized by garment, from coats to trousers, with a dedicated section for larger sizes, so nobody has to dig. The ads show real pieces on real curvy bodies, push each new season and the sales, and bring back shoppers who looked and left. Purchases are tracked, so Meta finds more women who buy, not more who scroll.
- E-commerce store
- Collections by garment and size
- Meta Ads
- Seasonal campaigns
- Purchase tracking with Pixel and Conversions API
Speak to the woman nobody else is speaking to.
Most fashion ads treat curvy sizes as an afterthought. Making the size the headline turned a frustration into a reason to buy here.
What we did
How we did it.
- 1
Lead with the size
“Up to size 60” is the first thing people see, in the store and in the ads.
- 2
A store that does not make you dig
Collections by garment, plus a section for the largest sizes, so the right piece is two clicks away.
- 3
Show, do not promise
Creative with real pieces worn by curvy women, and campaigns for each new season and sale.
- 4
Track and scale
Purchase tracking, retargeting for shoppers who left, and weekly budget moves to what sells. 5x ROAS.
The work
A closer look.
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