Case study · E-commerce & beauty

Kaisa's Perfume Selection

An online store built to rank, on Google and in AI answers, for a curator of niche fragrances.

Services: E-commerce, SEO, GEO
Industry: E-commerce & beauty
Platforms: Shopify, SEO, GEO, WhatsApp
Year: 2026

Kaisa's Perfume Selection website by Optiflow

The challenge

Kaisa sells niche perfume, the kind you cannot smell through a screen and will not find in a department store. Her customers trust her nose, not a brand ad. Online, that trust has to come from the store itself, and from showing up when people search for a niche house or ask an AI assistant where to buy it.

Our approach

We built the store around Kaisa as the curator. A Shopify store organized by fragrances, body and home, and the features that replace the counter: a discovery box of seven 2 ml samples, product videos on request and a pre-purchase consultation. Then search: SEO for the houses and fragrances people look for, and GEO, so AI assistants have clear, structured content to cite.

Shopify e-commerce store
Discovery box flow
SEO
GEO: visibility in AI answers

What made the difference

Online, trust has to be built into the store.

You cannot smell a perfume online. Samples, videos and a real person to ask are what make a stranger buy a €160 bottle.

What we did

How we did it.

1
A store with a person
The store is built around Kaisa and her selection, so it feels like her shop, not a generic beauty site.
2
A store that replaces the counter
Discovery box with seven 2 ml samples, product videos on request and a pre-purchase consultation.
3
Found on Google
SEO for niche houses and fragrances, with pages that answer what buyers search for.
4
Found by AI
GEO: clear, structured content that ChatGPT, Perplexity and Google AI answers can understand and cite.

The work